There are several terms that are often used interchangeably with branded podcasts, as they refer to similar concepts. Here are a few of them: Overall,…
Branded Podcasts: Why Podcasters Should Be Passionate About Them
Branded podcasting is a relatively new form of podcasting that has gained popularity in recent years. They are podcasts that are created by companies with…
State of Branded Podcasts in 2022 by CoHost
More and more, brands are catching on to the incredible power podcasts wield in today’s digital and mobile-first media landscape. Podcasts are wildly popular, and…
Highlights of Canadian Podcast Listener 2019 Report
Following global trends, increased activity in Canadian podcasting shows promise at closing the consumption > monetization gap. Meanwhile, podcast listening continues to grow incrementally among…
Highlights of Edison Research, The infinite dial 2021
Podcasting has grown significantly, especially with weekly listeners. The demographics of podcast listeners continue to diversify. In 2021, the composition of female listeners reached an…
BBC – unique effectiveness of branded podcasts
Branded podcasts are an effective means of advertising and powerful addition to the marketing mix, generating real cut-through with audiences – particularly ad avoiders. In…