Following global trends, increased activity in Canadian podcasting shows promise at closing the consumption > monetization gap. Meanwhile, podcast listening continues to grow incrementally among…
Highlights of Edison Research, The infinite dial 2021
Podcasting has grown significantly, especially with weekly listeners. The demographics of podcast listeners continue to diversify. In 2021, the composition of female listeners reached an…
BBC – unique effectiveness of branded podcasts
Branded podcasts are an effective means of advertising and powerful addition to the marketing mix, generating real cut-through with audiences – particularly ad avoiders. In…