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Branded Podcast Vs. Advertising in Podcast: Which Approach is Appropriate for Your Business?
Oct23April 20, 2024Original Article

Branded Podcast Vs. Advertising in Podcast: Which Approach is Appropriate for Your Business?

Podcasting has exploded in popularity, making it an essential channel for brands to consider in their marketing mix. Businesses now face a choice: launch their…

How AI is Reshaping Podcasting: Exploring the Future of Personalized Content and Discoverability
Jun06May 29, 2023Original Article

How AI is Reshaping Podcasting: Exploring the Future of Personalized Content and Discoverability

In recent years, artificial intelligence (AI) has permeated various industries, revolutionizing the way we work, communicate, and consume content. One field that has experienced a…

Branded Podcasts: The Ultimate Marketing Tool for Companies
Mar06May 21, 2023Original Article

Branded Podcasts: The Ultimate Marketing Tool for Companies

There are several terms that are often used interchangeably with branded podcasts, as they refer to similar concepts. Here are a few of them: Overall,…

Highlights of Canadian Podcast Listener 2019 Report
Feb07May 26, 2023Report

Highlights of Canadian Podcast Listener 2019 Report

Following global trends, increased activity in Canadian podcasting shows promise at closing the consumption > monetization gap. Meanwhile, podcast listening continues to grow incrementally among…

BBC – unique effectiveness of branded podcasts
Jun26February 12, 2023Report

BBC – unique effectiveness of branded podcasts

Branded podcasts are an effective means of advertising and powerful addition to the marketing mix, generating real cut-through with audiences – particularly ad avoiders. In…

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